Paid social · Video ad scripts

Five ways into the free class

Five angles, each with three hooks to test, all sending women to the Build to $1M+ Live Investing Class. Written to be said out loud, to camera, in your voice.

01

It's not too late

Late starter

For: Women who feel they missed the boat and keep saying "later"

Hooks · pick one to open
  1. A

    Mel started investing at 39, and six months later her net worth was up $32,000.

  2. B

    If you've ever opened a retirement calculator, seen the number and closed the app like it personally offended you, stay with me for a minute.

  3. C

    Christine paid off $44,000 of debt as a single mom and today her net worth is $584,000, so let's talk about this whole "it's too late for me" thing.

Script

Starting later doesn't mean the boat left without you, it means the plan needs a real number instead of a vague feeling.

Most of the women I work with have never actually done the math, so "later" stays big and scary and blurry.

In my free live class we work out your $1M number together, which is how much to invest each month to get there, even with a late start.

It takes about two minutes, and it's usually the moment this stops feeling impossible.

Then I show you which accounts to open first, so your 401(k) match, your Roth IRA and your HSA are doing the heavy lifting for you.

And then we set up the lazy part, a simple index-fund mix that runs on autopilot while you get on with your life.

No stock picking, no timing the market and none of that investment-bro jargon.

It's called the Lazy Investor's Method, and I've taught it to over 14,000 students.

Call to action

The class is free and it's live, so pull up in your pjs with your drink of choice and let's build your plan together.

Tap Sign up to save your seat, and you'll get the Build to $1M+ Workbook so you can follow along.

12/12 passed Killer-ad checklist
  • Hook lands in 3 seconds · the first breath is a number, a person or a joke
  • Specific, relatable pain · named in her audience's words
  • Real proof · only Clo's and students' published numbers
  • Unique mechanism · the Lazy Investor's Method, named
  • Clear promise · a $1M number, the right accounts, a lazy portfolio
  • Emotion · relief, permission, a little indignation
  • Specific numbers · odd, exact figures
  • Objection removed · "It's too late for me"
  • Believable, no hype · no guaranteed returns, no get-rich claims
  • One clear CTA · save your seat for the free live class
  • Meta personal-attributes safe · "If you've ever felt" framing, never "Are you in debt?"
  • Spoken, human cadence · contractions, Clo's phrases, no em dashes
02

The 1% you never see

Advisor fees

For: Women paying an advisor and quietly wondering what they're paying for

Hooks · pick one to open
  1. A

    Cassie fired her financial advisor, and in the 18 months after that her net worth went up $140,000.

  2. B

    A 1% advisor fee sounds tiny until you realize it comes out of your whole account, every single year, whether the market went up or down.

  3. C

    On a $500,000 portfolio a 1% fee is $5,000 a year, which is a really nice vacation going to someone else, every single year.

Script

I'm not anti-advisor, I'm anti paying someone a cut of everything you own for something you can absolutely learn to do yourself.

Investing that builds real wealth for most people is pretty boring, and boring is good news for you.

It's a simple index-fund mix, held in the right accounts, with money going in automatically every month.

That's the Lazy Investor's Method, and setting up the automation takes about 15 minutes.

My student Krista fired her advisor too, and now she invests for herself and for her kids.

In my free live class I'll walk you through which accounts to open in which order, from your 401(k) match to a Roth IRA and HSA, so every dollar gets the tax break it should.

Then I'll show you the lazy portfolio that runs while you live your life, so there's nothing to babysit and nobody to pay a percentage to.

Call to action

It's free and it's live, and I stay after for Q&A, so bring every question you've been too embarrassed to ask.

Tap Sign up to save your seat.

12/12 passed Killer-ad checklist
  • Hook lands in 3 seconds · the first breath is a number, a person or a joke
  • Specific, relatable pain · named in her audience's words
  • Real proof · only Clo's and students' published numbers
  • Unique mechanism · the Lazy Investor's Method, named
  • Clear promise · a $1M number, the right accounts, a lazy portfolio
  • Emotion · relief, permission, a little indignation
  • Specific numbers · odd, exact figures
  • Objection removed · "I need a professional to do this for me"
  • Believable, no hype · no guaranteed returns, no get-rich claims
  • One clear CTA · save your seat for the free live class
  • Meta personal-attributes safe · "If you've ever felt" framing, never "Are you in debt?"
  • Spoken, human cadence · contractions, Clo's phrases, no em dashes
03

Not a numbers person

Confidence

For: Smart, busy women who freeze up the second investing comes up

Hooks · pick one to open
  1. A

    If you've ever said "I'm just not a numbers person" and changed the subject as fast as you could, I want to show you how little math investing actually takes.

  2. B

    I was a total hot mess with money and $70,000 in debt, and now I teach investing to over 14,000 students, so I promise this has nothing to do with being good at math.

  3. C

    The reason investing feels over your head has nothing to do with math, it's all the investment-bro jargon people wrap it in.

Script

Expense ratios, asset allocation, rebalancing, it all sounds like a different language, and honestly it's made to sound ten times harder than it needs to.

The math part of my method takes about two minutes, and I do it with you, live.

First you find your $1M number, which tells you exactly how much to invest each month.

Then you open the right accounts in the right order, so every dollar gets the tax break it should.

And then you set up a simple index-fund mix that runs itself, so there's nothing to watch every day and nothing to panic about.

My student Mel started at 39 as a single mom, and six months later her net worth was up $32,000.

It was never a brains problem, it's just that nobody ever sat you down and showed you how this works.

Call to action

Come to my free live class, it's a judgment-free zone and I swear there's no quiz at the end.

Tap Sign up to save your seat and grab the Build to $1M+ Workbook while you're there.

12/12 passed Killer-ad checklist
  • Hook lands in 3 seconds · the first breath is a number, a person or a joke
  • Specific, relatable pain · named in her audience's words
  • Real proof · only Clo's and students' published numbers
  • Unique mechanism · the Lazy Investor's Method, named
  • Clear promise · a $1M number, the right accounts, a lazy portfolio
  • Emotion · relief, permission, a little indignation
  • Specific numbers · odd, exact figures
  • Objection removed · "I'm bad at math, this isn't for me"
  • Believable, no hype · no guaranteed returns, no get-rich claims
  • One clear CTA · save your seat for the free live class
  • Meta personal-attributes safe · "If you've ever felt" framing, never "Are you in debt?"
  • Spoken, human cadence · contractions, Clo's phrases, no em dashes
04

Their numbers, not mine

Student results

For: Skeptical women who need to see people like them do it first

Hooks · pick one to open
  1. A

    Rachel's net worth went up $384,000 in two and a half years, and she did it with the boring, lazy way of investing I teach.

  2. B

    One of my students messaged me to say she officially has $395,000 in her investment accounts, and I'm not crying, you're crying.

  3. C

    Tina's investments went up $32,000 in five months and Miranda's net worth went up $70,000 in a year, and I want to show you what they actually did.

Script

What they did wasn't flashy, and nobody found a secret stock or timed the market perfectly.

They worked out their number, opened the right accounts in the right order and set up a simple index-fund mix on autopilot.

That's the Lazy Investor's Method, and it's exactly what I teach.

Christine did it as a single mom, and her net worth is $584,000 now.

Cassie fired her financial advisor and her net worth went up $140,000 in 18 months.

And I started out as a total hot mess with money myself, $70K in debt and panicking every time rent was due.

Everyone's numbers look different and their results are their own, but the steps are the same, and I teach every one of them in my free class.

Call to action

My free live class is on Tuesday at 7pm Eastern and I'd love to see you there.

Tap Sign up to save your seat, and you'll get the Build to $1M+ Workbook so you leave with your plan on paper, not just notes.

12/12 passed Killer-ad checklist
  • Hook lands in 3 seconds · the first breath is a number, a person or a joke
  • Specific, relatable pain · named in her audience's words
  • Real proof · only Clo's and students' published numbers
  • Unique mechanism · the Lazy Investor's Method, named
  • Clear promise · a $1M number, the right accounts, a lazy portfolio
  • Emotion · relief, permission, a little indignation
  • Specific numbers · odd, exact figures
  • Objection removed · "That works for other people, not me"
  • Believable, no hype · no guaranteed returns, no get-rich claims
  • One clear CTA · save your seat for the free live class
  • Meta personal-attributes safe · "If you've ever felt" framing, never "Are you in debt?"
  • Spoken, human cadence · contractions, Clo's phrases, no em dashes
05

Keep the latte

Contrarian

For: Women tired of being told to cut back and feel guilty about it

Hooks · pick one to open
  1. A

    Keep the latte, because cutting your $6 coffee was never going to be the thing that builds your wealth.

  2. B

    If you skipped a $6 latte every day for a whole year you'd save about $2,190, which is lovely, and also not a retirement plan.

  3. C

    If you've ever felt guilty buying a coffee because some money guy online said that's why you're not rich yet, this is for you.

Script

There's only so much you can cut, and most of us hit that wall a long time ago.

I wasn't bad with money back then, I'd just been told to cut back instead of build forward, like pretty much every woman I know.

I was $70K in debt with panic attacks over rent, and what changed things for me wasn't a no-spend month.

It was learning to invest the lazy way, a simple index-fund mix with automatic contributions, in the right accounts, so my money grew while I was busy living.

Today I'm debt-free with a net worth over $500,000, and I've taught this to over 14,000 students.

In my free live class I'll show you how to find your $1M number, which accounts to open first and how to automate the whole thing in about 15 minutes.

It's the Lazy Investor's Method, and you don't have to give up a single thing you love to start it.

Call to action

The class is free and live, so bring the latte, I mean it.

Tap Sign up to save your seat.

12/12 passed Killer-ad checklist
  • Hook lands in 3 seconds · the first breath is a number, a person or a joke
  • Specific, relatable pain · named in her audience's words
  • Real proof · only Clo's and students' published numbers
  • Unique mechanism · the Lazy Investor's Method, named
  • Clear promise · a $1M number, the right accounts, a lazy portfolio
  • Emotion · relief, permission, a little indignation
  • Specific numbers · odd, exact figures
  • Objection removed · "I'd have to give up everything I enjoy"
  • Believable, no hype · no guaranteed returns, no get-rich claims
  • One clear CTA · save your seat for the free live class
  • Meta personal-attributes safe · "If you've ever felt" framing, never "Are you in debt?"
  • Spoken, human cadence · contractions, Clo's phrases, no em dashes